Forbes by Douglas Yu.

Greg Fleishman has never been a fan of the word “disruption” since he co-founded Foodstirs with Galit Laibow and actress Sarah Michelle Gellar in 2014.

The company’s baking mix products, made with non-GMO, organic and ethically sourced ingredients, was created to awaken the U.S. baking aisle which had seen stagnant growth for years primarily due to artificial chemicals and lack of innovation.