SANTA MONICA, CALIF. — Food Business News By Monica Watrous

Specialty baking mix brand Foodstirs is expanding into fresh bakery with the launch of its first ready-to-eat offerings. The new product line features organic, grab-and-go miniature donuts, muffins and brownie bites that contain 50% less sugar than conventional options on the market.

“We call it ‘sugar optimized,’” said Greg Fleishman, co-founder and president of Santa Monica-based Foodstirs. “When we were developing our sweetener system, we wanted to make sure we were delivering a sweet flavor and a mouthfeel that was replicating pure cane sugar.”